Johnnie Walker "Where Flavour Is King": Radio campaign accompanying the print campaign


We we're involved right from the creative inception for the latest radio campaign for the biggest whiskey brand in the world, Johnnie Walker. We delivered 25 different versions, French and English for Johnnie Walker and Johnnie Walker "Red Label".

We created lots of custom sounds for these pieces (see images). This included fresh water rivers and streams in very remote locations. Various pieces of things we keep in the studio: fruits, food, recording hits and impacts. Manipulating these with various custom software algorithms and patches. Including drawing some sounds out with a wacam tablet to create interesting whooshes and textures.