Adidas Recode Running Trailer

90s Cinema | 60, 30 TV | Online

Recode Running: Trash Runners

Details sound design, engulfing atmos.
Epic cyclic synths, CS80, huge sweeping moogs.

Recode Running: To Hel & Back, Swords

Dirty found sound, glitches and VHS
Dirty beats, 808 and beautiful ambient pads


Audio post: Zelig Sound

Sound designer/mixer: Zelig Sound

Original Music: Zelig Sound

Client: Adidas Running

Senior director brand communication: Caio Amato

Strategic consultancy: Brand Articulations

Creative studio: Lore

Founder, Executive creative director, Brand Articulations & Lore: Boyd Coyner

Creative directors, Lore: James Yeats Smith, Christian Lopez, Darren Cronje

Senior writer, Lore: Dan John

Executive producer, Lore: Bethany Papenbrock

Film /stills producer, Lore: Stephanie Whitehead

Director of strategy, Brand Articulations: Alex Jordan

Business director, Brand Articulations: Jamie Wylie

Account director, Brand Articulations: Dave Matthews

Executive producer, Brand Articulations: Darden Longenecker

Business affairs manager, Brand Articulations: Cindy Petterson

Film production: Anonymous Content x Somesuch

Director: Daniel Kaufman

Anonymous Content

Producers: Shion Hayasaka, Tarquin Glass

Executive producer: Tash Tan

Editing company: Trim

Post production: Framestore MPC

Media agency: MediaCom