Our sonic branding process

Strategy. What’s the question? What’s the problem we’re trying to solve or the emotion we’re trying to articulate? Our process, research and creative thinking builds and expands on these points to bring something really valuable.

Strategy. What’s the question? What’s the problem we’re trying to solve? The emotion we’re trying to articulate? Why are you doing this? Our process, research and creative thinking builds on the foundations from these type of questions.

Every thing has a sound. Press and hold to hear it.

Every thing has a sound. Double tap to hear it.

Every thing has a sound. Double tap to hear it.

Something totally familiar but,
like nothing you’ve ever heard.

step 1

Brief, Audit & Moodboards

Clarifying the brand personality, goals and aspirations. What's the most important, brand fit or the recall and attribution? What’s possible for a sonic brand? Expressing the brand in a way design and language can't.

step 2

Concepts, Development & Feedback

The creative is built on concept and strategy. We create multiple distinct sonic routes, with multiple executions within each route. Then we refine and iterate together until sign off.

step 3

Testing & Expansion

Testing in situ, consumer, algorithmic or AI testing, or trusting the process and the team's convictions. Expanding our hero assets to a myriad of touch points: UI/X, brand music anthem, brand music library, idents, loops, hold music, product.

step 4

Delivery & Stewardship

Sonic and music guidelines, periodic check-ins. We build sonic systems – complete, flexible, and ready to scale. From built for purpose sounds to reusable flexible stems, you’ll have everything you need.