Eurostar
Through a series of workshops, we worked with Eurostar and Thalys stakeholders to capture the heritage and essence of both brands, whilst evolving them into the future. This is a significant moment in time for Eurostar to progress the way it operates, the sonic brand and visual identity needed to make a bold leap to help the brand achieve its growth objectives and better reflect the role it plays in connecting people through train travel.
Sonic Brand
Sonic Branding
2024
Our goal
Our goal was to design a sonic brand for the two merging companies that would make a bold statement, support their brand personality and growth goals and more accurately reflect their role in connecting people through rail travel.
Where will I hear the spark?
The new sound will be used on traditional comms; TV, Radio, Online, and also as a station announcement across Europe and on the trains themselves.
Personality
The Sonic “The Spark” is split into two parts: An abstract spark; the four note piano motif with classical vocal - it feels like we’re being propelled forwards at speed. Ending with a blend of guitar, a lyrical vocal phrase, piano and deep bass. The intention was for it to feel European but of no particular country. Fast, light, a hint of luxury but approachable. Functioning as an ear catching branding device but also an essential announcement cue.
Credits
Sonic Brand Development, Creative and Strategy: Zelig Sound
Client: Eurostar
Visual Production, Design, Branding: DesignStudio
with: Julien Queyrane, David Moloney, Steph Wright, Sam Cornwall, Adam Witton, Vitor Cervi, Lucy Aebischer, Cheryl Lee, Natalie Bright, Leo Field, NaN.