GFIBER
Sonic Brand
Sonic Branding
2024
Background
GFiber is spreading the good word about great internet, that works like it should. A friendly, human and conversational brand that spans the US. Avoiding business speak and jargon. Making things simple and empowering simplicity. Setting out to be an internet company that’s radically different from other ISPs, cable companies and telcos.
How GFiber should express itself should be less corporate, less robotic and more approachable than any other company in the space. In an increasingly crowded competitive landscape – where even your messaging is quickly co-opted, we want GFiber consumer’s to be able to immediately know that an ad, video, app is ours.
Credits
Sonic Brand Development | Strategy | Music | Sound Design : Zelig Sound
Design and development: Brand New School
Client: GFiber