MAX
A sonic brand for MAX and MAX originals including a suite of UI assets based on the sonic brand. A logo crafted for the future, rooted in a legendary past.
Sonic Brand
Sonic Branding
2024
Background
The Max logo combines the HBO bullseye and Warner Bros. curves to create a modern yet timeless design that honours over 150 years of entertainment history. The lowercase letterforms add warmth and approachability while maintaining unity. The logo is designed to be legible everywhere and is a signature of the brand’s commitment to storytelling.
Credits
Sonic Brand Development |Music | Sound Design: Zelig Sound
Design and development: Dixon Baxi
Client: Warner Bros. Discovery