Transport For London

The Sound Of The London Urban Bus

The Sound Of The London Urban Bus

The Sound Of The London Urban Bus

The silence of the new TFL London/ Urban Electric Bus was the perfect canvas upon which to reshape the sound of the city. Zelig was tasked with creating the sound of the London urban bus (Acoustic Vehicle Alerting System); a project which contained a myriad of cultural opportunities and technical challenges. What should the future of London sound like? How can the sound help to make the city safer? The voices of a diverse range of stakeholders were included – commuters, walkers, cyclists, drivers, the visually impaired and many more – to come together to make a lasting mark on the city’s soundscape.

Sonic Brand

UI/UX

2022

The Sound Of The TFL London Bus

Credits

Strategy, concept, creative: Zelig Sound

Acoustic consultants: Anderson Acoustics

Logistics: Acom

Client: Transport For London