Zeekr | Geely Vehicle AVAS Developement

Developing the sound the electric car for a global car group.

Developing the sound the electric car for a global car group.

Developing the sound the electric car for a global car group.

How do you create a suite of HMI and AVAS sounds for Zeekr & Geely’s EVs that are both functional and stylistically different from the competitors whilst embodying the brand and it’s goals? Made from a combination of soft synths and field recordings we developed dozens of different AVAS options narrowing it down to these four deliverables

Sonic Brand

UI/UX

2022

All videos are prelease development versions and are different from the final verisons.

Credits

Strategy, concept & creative: Zelig Sound

Client: Geely / Zeekr Design, Sweden.